TOPIC: Role of LAS in liquid formulations: performance with new sustainability horizons

Linear alkylbenzene sulfonate (LAS) is a workhorse surfactant in home care due to its remarkable efficiency, versatility, and strong performance across a wide range of formulations. Moeve Chemicals has been at the forefront of LAS innovation, driving advancements through proprietary technology, optimizing production and improving both product quality and environmental sustainability

This presentation will provide an in-depth analysis of the technical performance of LAS, comparing it with other surfactants such as sodium lauryl ether sulfate (SLES) or alcohol ethoxylate (AE), while emphasizing its superior performance in key cleaning applications.

In addition to its performance benefits, LAS plays a crucial role in the ongoing shift in the Middle East market from powder to liquid detergents. LAS process and performance have adapted to the evolution of the detergency industry, and it is still a key ingredient not only in powder formulations but also in modern liquid products (regular and concentrated). Data will be shared to demonstrate the necessary role of this surfactant in current formulations.

Moreover, as consumer preferences evolve, the demand for efficient, environmentally friendly detergents has surged, and Moeve Chemicals has recently developed a new, more sustainable version of LAS: NextLab®, designed to meet the growing demand for eco-friendly ingredients in the cleaning industry. This sustainable LAS maintains high performance while minimizing environmental impact, addressing both regulatory pressures and consumer expectations for greener products.