TOPIC: Maximizing performance: Leading solutions to manage unmet consumer needs in automatic dishwashing

The automatic dishwashing industry continuously strives to meet today's top three consumer demands: performance, convenience, and sustainability. Particularly sustainability is a key influencer of the purchasing choices of today’s consumers, due to the more sustainable lifestyle they pursue. Brands can appeal to sustainability-driven consumers by focusing on ingredients, formulas, and formats that have less impact on the planet.

IFF commissioned a proprietary study on the machine dishwashing habits of consumers in several geographic markets in early 2022 and 2024. The dishwashing habits of consumers clearly demonstrate their preferences and challenges. The gained insights from the study drive the development of innovative solutions that detergent manufacturers require.

Enabled by the consumer insights and 40 years of enzyme engineering experience, IFF has introduced MARVELLENZ® 2000, a new, highly effective enzyme blend that provides the cleaning power and sustainability demanded by today’s consumers. MARVELLENZ® 2000 enhances performance in more optimized and consumer-relevant wash cycles. This empowers the consumer to choose the cycles and dishwashing habits that save water and energy without compromising on the result.

At IFF we are passionate about the potential of protein engineering and industrial biotechnology, and we continue to develop new biomaterials that deliver performance, naturally better.