TOPIC : MALODOUR CONCERN & POWER OF FRAGRANCE FOR HOME RITUALS

Malodor represents a persistent challenge in home hospitality, where creating a welcoming environment is essential for cultural and social rituals. While fragrance has traditionally been the primary solution—supported by practices such as scent layering and incense rituals—modern approaches demand more than masking. At the molecular level, malodor originates from volatile compounds including sulfur derivatives, amines, and short-chain fatty acids, which require targeted strategies for effective neutralization.

The conference will explore the synergy between olfactory design and molecular science, combining the natural power of fragrance with advanced chemistries that act directly on malodor molecules. By integrating cultural insights, consumer habits, and sustainable innovation, we propose a new paradigm for home & car fragrances—where efficiency, sensory pleasure, and environmental responsibility converge.