TOPIC: Symrise Advanced Formats for Home Care: Purpose-Driven Fragrance Performance
Symrise delivers cutting-edge fragrance delivery systems for Home Care, leveraging encapsulation as a core technology to enhance performance, stability, and consumer experience. Monodose laundry pods integrate Neofresh for malodor neutralization, ASC (Advanced Scent Control) for blooming optimization, and Symcap® polymer-based encapsulation, enabling controlled fragrance release during wash and wear. These systems maintain pod integrity and ensure fragrance intensity at critical touchpoints while supporting sustainability through polyvinyl alcohol compatibility. Laundry detergent sheets combine a porous, water-soluble polyvinyl alcohol matrix with aldehyde-rich fragrances and optional encapsulated components, achieving rapid dissolution, high fragrance loading, and long-lasting scent without compromising structural stability. Sympearls technology, designed for scent boosters and solid formats, embeds fragrance microcapsules within a robust polymer matrix, providing mechanical protection, thermal resistance, and controlled release. This encapsulation-centric approach ensures capsule integrity during processing and storage, while enabling higher fragrance payloads and improved deposition on textiles. Collectively, Symrise formats deliver next-generation solutions that combine technical robustness, enhanced sensory performance, and sustainability. By pioneering encapsulation-driven innovations across multiple delivery systems, Symrise establishes itself as a leader in transforming Home Care into a high-performance, consumer-centric category.