TOPIC: Power up your wash with TexCare™ One Terra's concentrated technology, our unique Performance Polymer for Laundry Capsules

Laundry capsules have consistently outpaced the broader home care market over the past 5 years, demonstrating that consumers have readily embraced these one-fits-all solutions that align with modern lifestyles: minimizing storage space, simplifying handling, reducing environmental footprint while delivering premium cleaning results. These advantages position the format for continued strong growth, expected at twice the rate of conventional liquid detergents, including expansion into new markets.

For formulators, the rise of the capsule format implies an increased need for multifunctional ingredients able to deliver high efficacy in an ultra-concentrated environment while displaying exceptional ingredient compatibility.

Clariant addresses these market needs with the launch of TexCare One Terra, an innovative soil release polymer specifically engineered for high-concentrate laundry products, particularly laundry capsules.

The ingredient's innovative chemical structure delivers exceptional compatibility with typical capsule formulations while demonstrating best-in-class cleaning performance, including superior soil release, whiteness maintenance, and detergency boost, even in low-temperature washes. TexCare One Terra provides an ideal solution to enhance washing performance and cold wash power of laundry pouches without compromise.

TexCare One Terra: Power, packed small — the washing experience consumers deserve