Enhanced odour neutralisation with biodegradability at its core

Clean air has proven to have a positive impact on mental health and cognitive clarity. Keeping our home fresh can play a key role in our well-being at home and long-lasting freshness goes beyond fragrance; it requires effective odour neutralisation. Croda Home Care introduces the latest addition to our NeutraFresh™ range, a next-generation additive designed for Fabric Care, Surface Cleaning, Air Care, and more. This innovative solution combines high odour-neutralising performance with excellent biodegradability, supporting sustainability without compromising efficacy.

Our advanced technology tackles a wide spectrum of challenging malodours, including sweat, laundry, cigarette smoke, pet, kitchen, and bathroom odours. Using both olfactive and instrumental analysis, we demonstrate superior performance across diverse fabrics, surfaces and formulations, with long-lasting odour neutralisation for several days of freshness. NeutraFresh BD also provides pro-active benefits, preventing odour uptake in pre-washed fabrics, delivering benefits that meet consumer expectations for multi-claim laundry products.

Whether refreshing clothes, eliminating kitchen odours, or managing pet smells, NeutraFresh BD is crafted to enhance home environments and promote wellbeing. Join us to explore how this breakthrough technology delivers high performance and sustainability for modern home care solutions.