Topic: High performance hydrotroping and degreasing with a superior sustainability profile

Consumers are continually looking for milder, more sustainable and high-performance cleaning products. In the area of hard surface cleaning, hydrotropes are often used to help create attractive, clear shelf-stable formulations, solubilizing primary surfactants, and elevating cloud point temperatures high enough to prevent product phase separation in bottle. In addition, a multifunctional hydrotrope will provide a better cleaning performance in synergy with the primary surfactant.

Traditionally these hydrotropes have either been synthetic in origin and provided no performance boost (SXS type), or for the multifunctional hydrotropes, have been based on quat chemistry which can elicit consumer concerns and restricts usage in more sustainable formulations.

This presentation will describe a novel, non-quat multifunctional hydrotrope that provides exceptional cleaning, is suited for Ecolabel compliant formulations and can be widely used for superior performance hard surface cleaning applications in household, Industrial and Institutional applications. We will also detail the enhanced sustainability characteristics of the product (including LCA) and describe the next step to a future full biobased chemistry