Topic: EXPANDING YOUR BUSINESS

This paper examines and analyses how to, when to and whether a company/industry is ready to expand or launch to the world. The research shows over 2.9 million articles on google scholar about ‘expanding your business internationally and over 13 million videos on the same topic.

For a small/medium size business going regional or global is a significant undertaking that could disrupt and diminish focus on existing business. Thus, it is critical that owners, CEO’s and business leaders understand its full impact and establish if the rewards outweigh the risks.

In its simplest form a business with a product, a website and the ability to receive and successfully fulfil the order is a global organisation in the modern digital world. A digital strategy is changing the big moves that drives companies to outperform their competitors.

The paper will present the 10 key steps to minimise risk and increase the probability of success in launching your business to the world with a couple of real examples