WHY?
TODAY´S HEALTH AND FINANCIAL CHALLENGES ARE SHAPING A NEW ERA IN THE DETERGENTS ARENA WITH CONSUMERS LOOKING INTO SCENTS TO PROVIDE THEM AN EXPERIENTIAL VALUE THAT GOES BEYOND CLEAN.
FRAGRANCE HOUSES ARE SETTING A HIGHER LEVEL OF CREATIVITY AND INNOVATION TO DESIGN PERFUMES TO BOOST EMOTIONS WHILE CARING FOR THEIR GARMENTS AND HOMES.
DESIGNING THE PERFECT SCENT TO TRANSLATE THE BRAND´S IDENTITY IS PARAMOUNT TO CONQUER CONSUMERS´ HEARTS
THE DETERGENT INDUSTRY EMERGES STRONGER POSING HIGHER DEMANDS FOR THE ULTIMATE BALANCE BETWEEN HIGH PERFORMANCE AND DAZZLING SCENTS TO CONSOLIDATE AND ENHANCE CONSUMERS´ LOYALTY.
OUR FRAGRANCE CREATIVITY AWARD WILL PORTRAIT TOP CREATIVE TALENTS ANSWERING CONSUMERS´S WISHES.
PURPOSE
TO INSPIRE AND STIMULATE CREATIVITY, TO SHED LIGHT ON SCENT DESIGN, TO ENHANCE THE DEVELOPMENT OF THE DETERGENT INDUSTRY.
IDEAL PLATFORM TO CONNECT PRODUCERS TO INNOVATION LEADERS
DESCRIPTION
THE DETEX COMPETITION CONSISTS OF THREE AWARDS:
- BEST DESIGN AWARD IN THE FIELD OF DESIGNING OF FILLING CONTAINERS AND LABELS FOR DETERGENTS.
- INNOVATION AWARD IN THE FIELD OF RAW MATERIALS USED IN THE DETERGENT INDUSTRY
- FRAGRANCE CREATIVITY AWARD IN THE FIELD OF FABRIC SOFTENER, FLOOR AND AIR FRESHENER PRODUCTS
ELIGIBILITY
THE AWARD WILL BE GRANTED TO THE BEST WORKS, REGARDLESS THE AUTHOR´S NATIONALITY, GENRE OR BACKGROUND.
- THE WORK DELIVERED MUST BE SPECIFIC TO THE PURPOSE OF THE AWARD.
- IN ORDER TO BE ELIGIBLE FOR PARTICIPATION AND SUBSEQUENT AWARD, THE CANDIDATE SHOULD DELIVER NEW OR IMPROVED WORK.
PARTICIPATION
- ALL FRAGRANCE HOUSES ARE ELIGIBLE TO PARTICIPATE IN THIS CONTEST
- EACH COMPANY IS ENTITLED TO PARTICIPATE IN ALL THREE A.M. CATEGORIES
- EACH COMPANY CAN ONLY PRESENT ONE PRODUCT PER CATEGORY
- PARTICIPATION IS FREE OF
JURY
- AWARD WINNERS WILL BE SELECTED BY A JURY FORMED BY INDEPENDENT EXPERTS DURING HIGHLY CONFIDENTIAL MEETINGS. WE GUARANTEE IMPARTIAL & IRREFUTABLE VERDICT
- JURY MEMBERS ARE HIGHLY QUALIFIED IN THEIR FIELDS TO PROVIDE BEST EVALUATION / SELECTION CRITERIA
THE JURY IS FORMED BY:
- EXPERTS FROM AN INTERNATIONAL ASSOCIATION SPECIALIZED IN DETERGENTS
- EXPERTS FROM AN INTERNATIONAL ASSOCIATION SPECIALIZED IN PERFUMES
- AN INDEPENDENT ARAB EXPERT IN THE FRAGRANCE FIELD
GENERAL TERMS
- PARTICIPATION DOES NOT IMPLY AN AWARD, RESERVED ONLY FOR THE WINNERS.
- THE WINNERS WILL BE CHOSEN STRICTLY & IMPARTIALLY BY A JURY OF EXPERTS.
- THE DECISIONS RENDERED BY THE JURY ARE FINAL AND BINDING, NO RIGHT OF APPEAL.
- PARTICIPANTS ARE AUTOMATICALLY DEEMED TO HAVE AGREED TO RELEASE ALL PAPERS & DOCUMENTS FOR JURY´S ASSESSMENTS.
- THE WINNERS AGREE TO HAVE THEIR NAMES & A SUMMARY OF THEIR WORK/RESEARCH SHARED IN DETEX WEBSITE & JOURNAL, MEDIA PROMOTION & NEWSLETTERS
THE FRAGRANCE CREATIVITY AWARDS CONSISTS OF THREE CATEGORIES:
- FABRIC SOFTENER
- FLOOR FRESHENER
- AIR FRESHENER (TRIGGER WATER BASED)
EACH CATEGORY OF THIS AWARD HAS ITS OWN RULES
FOR FABRIC SOFTENER
FOR PARTICIPATION, PLEASE WORK WITHIN THESE PARAMETERS:
- THE PRODUCT BASE SHOULD CONTAIN AT LEAST 5% OF CATIONIC ACTIVE MATERIAL.
- THE COST OF THE PERFUME PER TONNE FINAL PRODUCT SHOULD NOT EXCEED USD 300.-
- THE PERFUME AND ITS COMPONENTS MUST COMPLY WITH ALL HEALTH AND ENVIRONMENTAL REGULATIONS.
- TOTAL SCENT CREATIVE FREEDOM, YOU DECIDE THE OLFACTIVE PROFILE.
- DETEX TEAM SHOULD RECEIVE FROM ALL PARTICIPANTS ONE LITER FINISHED PRODUCT
FOR FLOOR FRESHENER
FOR PARTICIPATION, PLEASE WORK WITHIN THESE PARAMETERS:
- THE COST OF THE PERFUME PER TONNE FINAL PRODUCT SHOULD NOT EXCEED USD 300.-
- THE PERFUME AND ITS COMPONENTS MUST COMPLY WITH ALL HEALTH AND ENVIRONMENTAL REGULATIONS.
- TOTAL SCENT CREATIVE FREEDOM, YOU DECIDE THE OLFACTIVE PROFILE.
- THE FINAL PRODUCT SHOULD BE STABLE, WHITE, MILKY, HOMEGENOUS APPEARANCE, NO SEDIMENTATION NOR SEPARATION
- DETEX TEAM SHOULD RECEIVE FROM ALL PARTICIPANTS ONE LITER FINISHED PRODUCT
FOR AIR FRESHENER (TRIGGER)
FOR PARTICIPATION, PLEASE WORK WITHIN THESE PARAMETERS:
- THE VALUE OF THE PERFUME PER TONNE FINAL PRODUCT SHOULD NOT EXCEED USD 400.-
- THE PERFUME AND ITS COMPONENTS MUST COMPLY WITH ALL HEALTH AND ENVIRONMENTAL REGULATIONS.
- TOTAL SCENT CREATIVE FREEDOM, YOU DECIDE THE OLFACTIVE PROFILE.
- THE FINAL PRODUCT SHOULD BE STABLE, NO PRECIPITATIONS.
- DETEX TEAM SHOULD RECIVE FROM ALL PARTICIPANTS ONE LITER FINISHED PRODUCT
PROCESS & SELECTION
20.01.2022 – 20.02.2022
APPLICATION AND A SUMMARY OF THE PROPOSAL IN A4 PAGE, NO MORE THAN 300 WORDS VIA The FORM
25.02.2022
CANDIDATES ACCEPTANCE WILL BE ANNOUNCED
20.03.2022
SAMPLES TO BE SUBMITTED TO DETEX
20.04.2022
JURY MEMBERS WILL ASSESS WORK RECEIVED
23.05.2022
WINNERS WILL BE ANNOUNCED.
AWARDS TO BE PRESENTED DURING A PRIVATE DINNER AT DETEX CONFERENCE
EVALUATION CRITERIA
ALL ENTRIES WILL BE SUBJECTED TO THE EVALUATION OF A GROUP OF CONSUMERS ACCORDING TO A PROTOCOL ESTABLISHED BY THE JURY
OUTCOME DECIDED BY CONSUMERS & JURY
CONSUMER PANNEL CHOICE = 75% OF THE TOTAL RESULT
JURY ´S CHOICE = 25% OF THE TOTAL RESULT
THE EVALUATION CRITERIA WILL BE BASED ON:
- CREATIVITY LEVEL
- AESTHETICS
- STRENGTH
- LONG LASTING OR SUBSTANTIVITY
THE JURY´S EXPERTISE WILL BE SET IN PLACE TO ASSESS EACH OF ABOVE FACTORS
AND THE WINNER IS….
THE DETEX FRAGRANCE CREATIVITY AWARDS WILL BE GRANTED FOR EACH SINGLE CATEGORY:
- THE FIRST WINNER OF EACH CATEGORY WILL BE AWARDED A GOLD SHIELD
- THE SECOND WINNER WILL BE AWARDED A SILVER SHIELD
- THE THIRD WINNER WILL BE AWARDED A METAL FRAMED CERTIFICATE, SIGNED BY THE PRESIDENT OF THE JORDANIAN CHAMBER OF INDUSTRY.
THE WINNING CREATIONS FROM ALL 3 CATEGORIES WILL BE DISPLAYED AT DETEX CREATIVITY MUSEUM PAVILION
THE WINNERS ARE ENTITLED TO:
- INVITATION TO ATTEND THE AWARD CEREMONY
- ENJOY MEDIA PROMOTION
- AWARDS AND CERTIFICATES
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