Topic: Global trends in the Detergents Market and forecast for 2035

The international laundry care markets remain at the top of the game despite the significant challenges posed by increasing inflation, geopolitical tensions and consumers ever changing dynamic needs.

We foresee a further  evolution from a product-centric  approach focused on performance towards a consumer-centric strategy with even higher relevance for experiences.

Technology, cultural shifts, and pandemics will reshape the laundry world at record pace.

The resulting change happens faster and also in a more profound way.

Priorities are changing based in global, regional and local events therefore expect consumers to make more paradoxical decisions.

The forecasts for 2035 remain optimistic with 4% growth with robótica, internet of things and artificial intelligence disrupting the markets in such a way that we will live in a different laundry care universe…. 

Or will we, as reaction to a totally rational panorama turn into a more sensorial world where soothing the senses thru fragrances will be more important than ever ?

In all possible scenarios manufacturers will need to be ready to unlock the next great wave of growth

Let us see how to navigate thru the changes with manufacturers and consumers walking hand in hand into a more sustainable and caring laundry care world